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| Diamond Buying Guide Batson of the American Gem Society, an organization dedicated to protecting the jewelry buying public, suggests three steps when making a purchasing decision: choose a jeweler you can trust, become knowledgeable in the 4 Cs and always ask for an AGS Diamond Quality Document©. For more information and tips on buying the perfect and lasting diamond gift, shoppers may visit www.ags.org. Keep the following in mind: Step 1: Choose a jeweler you can trust. Membership in the American Gem Society guarantees you are shopping with a trusted jeweler. AGS jewelers pride themselves on ethics, knowledge and consumer protection. Step 2: Become knowledgeable of the "Four Cs" of a diamond. No two diamonds are identical; therefore - Cut, Color, Clarity and Carat Weight measure the quality, uniqueness and price of a diamond. Step 3: Always ask for an AGS Diamond Quality Document©. A diamond grading report from the AGS Laboratory provides a complete grading analysis of color, clarity, carat weight and, most importantly, cut. Included in the cut grade is information about proportions as well as polish and symmetry. This third-party expert opinion is critical information needed to make the best possible buying decision. "In order for a firm to become a member of the AGS they must meet exacting criteria, demonstrating their gemological knowledge, reputation for and commitment to ethical business practices and professional stability," said Ruth Batson, Executive Director/CEO, American Gem Society. "With credentials such as these, shoppers can rest assured that they are in good hands with an AGS jeweler." The American Gem Society, founded in 1934 by Robert M. Shipley, is a trade association dedicated to proven ethics, knowledge and consumer protection within the jewelry industry. Members are held to the highest ethical standards in the industry and must pass annual re-certifications to maintain their AGS titles. For more information regarding the American Gem Society please call 702.255.6500, or visit the AGS website at www.ags.org Adapted from a American Gem Society Press Release entitled "Valentines, Engagement, Love and Eternity: Consumers Can Shop for Diamonds with Confidence" |
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